Building the systems behind a growing company

My achievements at Narratives Media

I rebuilt how work moves through the company.

When I joined, most project communication happened through WhatsApp. If you wanted an update on a task, you usually had to ask the person working on it directly.

As the team grew, that became harder to manage. There was no single place to see where work stood, and people were spending time chasing updates instead of doing the work.

I moved the workflow into ClickUp and built the system around it.

The important part wasn't just moving tasks into ClickUp. I used automations to connect the different parts of the workflow, so editors and social media managers didn't have to update the same information in multiple places.

When a task moved to the next stage, the relevant people were notified automatically. When work was ready for the client, the client's portal was updated automatically. Reviews, corrections, delivery, and other handoffs could move through the system without someone having to manually communicate every step.

The goal was simple: make the status of work visible without having to ask someone where it was.

The communication problem

When I joined Narratives Media, the company was growing rapidly, but communication was still largely managed through WhatsApp and Work. As the team expanded, this made it difficult to organize conversations, maintain context, and create a structured sense of collaboration, especially with everyone working remotely.

After joining, I introduced Discord as the primary platform for internal communication. This brought structure to team discussions and helped create a more connected, collaborative workspace, giving the remote team a stronger sense of working together as one organization.

For client communications, I introduced Slack as a more professional and widely adopted communication platform. This significantly improved how client conversations were organized, making it easier to separate discussions, maintain context, and manage communication as the number of clients grew.

The hiring bottleneck.

As the team grew, hiring became a bigger part of the job. We needed to bring in people faster, but the existing approach was expensive and increasingly difficult to manage.

I built a more structured hiring system around the process, from candidate sourcing and job postings to tracking, evaluation, and onboarding. I also built a hiring CRM so we had a proper place to manage candidates instead of letting applications disappear across different channels.

One of the biggest changes was how we sourced candidates. LinkedIn hiring was getting expensive, so I introduced Meta Ads as an additional hiring channel and built campaigns around specific roles.

That helped reduce our overall hiring expenses by 35% while giving us a more scalable way to reach candidates.

The wider result was a company that grew from 7 to 30 people during my time there. I didn't single-handedly hire that entire team, but I built and improved many of the systems that supported the company's hiring as it scaled.

Growth needed a system too.

A big part of my role was figuring out how to bring more business into the company.

I worked across paid campaigns, outbound outreach, lead generation and offers, while also building the processes around them. That meant testing different acquisition channels, setting up campaigns, developing outbound systems across LinkedIn and cold email, and creating a clearer path from lead to sales conversation to client.

Some of those systems were built to run independently after I got them working. For example, I developed outbound acquisition systems across LinkedIn, cold email and direct outreach, then handed them over once they were running.

Over the same period, Narratives Media grew its revenue by 3×.

And that's the part I care about most. Not just running campaigns, but figuring out which parts of the growth process can be turned into a repeatable system that other people can keep running.